A company’s online presence is crucial for success. Over 70% of small businesses today have a website, and 70% of all web traffic comes from Google. SEO, or search engine optimization, is the best way to connect your business to your customers online.
But what is SEO, and how does it benefit your company? Read on to find out SEO’s power to attract customers today.
What is SEO?
Search engine optimization (SEO) is a technique that improves a website’s position in search engine results. An SEO strategy drives organic traffic through high-quality content, keyword distribution, and relevance to your customers’ search queries.
The better your website can answer a user’s questions, the higher it ranks in search results if you define and implement your marketing OKRs properly. You’ll attract genuine users interested in your company, products or resources on your website, which improves your conversion rates.
How SEO Works
Search engines gather information about all online content using web crawlers which pick out keywords and phrases on your web pages. These crawlers save the page data in a massive web index.
Search engines then use algorithms to connect your search terms to the web index to bring up the most relevant results. SEO matches search words to your web content as accurately as possible, which drives you up the search engine rankings.
Why Do You Need SEO for Business?
SEO for business growth means creating long-term engagement with your customers online. Target all content on your digital platforms to generate more revenue for your business.
Here are some benefits of Objectives and Key Results (OKRs) in SEO:
● Higher credibility
Top search rankings indicate that your content and your business are trustworthy.
● Affordable marketing strategy
With the right tools and guidelines, you can save costs on SEO. Dedicate enough time to review and update your content to boost organic traffic.
● Optimize all types of content
SEO works for text, videos, images, URLs, metadata, and many other web elements.
● Outrank the competition
Study what your competitors do with SEO for business growth and improve your strategy.
● Valuable performance metrics
SEO generates a host of data about traffic sources, bounce rates, and more. Use these insights to improve your SEO strategy.
OKR Examples in SEO
Objectives and Key Results (OKRs) add a layer of performance metrics for your SEO strategy. Your marketing OKRs can reveal SEO’s power to attract customers through tracking your online growth and performance over time.
Here are some OKR examples for SEO.
Objective: Improve SEO ranking by 70%
● Optimize 100% of page titles and Meta descriptions
● Improve page loading speed by 60%
● Load all pages in under 3 seconds
Objective: Boost content quality by 60%
● Include at least 5 external links in all articles
● Include at least 5 internal links in all articles
● Curate 4 guest articles every month
Objective: Conduct a comprehensive competitive analysis for SEO
● Analyze 20 key SEO metrics for competitors’ websites
● Develop an SEO content template
● Compare SEO versus PPC strategies
Objective: Become an authority in the marketplace
● Reach Number 1 on Google for the top 5 business keywords
● Increase brand awareness through sharing web content on all marketing platforms
● Increase website leads by 50% every month
● Improve UX/UI for desktop and mobile sites
Here are some of the most commonly asked questions about SEO for business growth.
Why does SEO matter?
SEO’s power to attract customers comes at a much lower cost per lead than any other digital marketing channel today.
What is keyword research?
Keyword research is a process of discovering what your audience searches for online. This way, you create content around these search words to answer their questions and add value to their user experience.
How long does SEO take to show results?
On average, SEO results show within three months depending on the type of business, product, industry, and competition.
SEO for business growth leads to a healthy bottom line over the long term. With a robust SEO strategy, you can build trust with your customers and stay ahead of your competitors. Even better, you can accelerate SEO’s power to attract customers with OKR software. Profit.co OKR Software helps you identify your SEO goals, measure your progress, and execute your strategy. Get in touch with us to learn how business can benefit in SEO with OKR software today.